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It has been found out that internet users prefer mobile commerce apps to ecommerce websites. Attracting users to ecommerce websites means you must engage visitors through optimal user experience. This is to give competitive edge over mobile commerce and other ecommerce websites. It is therefore necessary to retain users on your site and cleverly guide them to make purchases. There are factors you must consider to make sure that users don't click away but make purchases instead. The looks, feel, features and functionality of the website are not enough, you must also find ways to optimize its user experience. Optimizing user experience on the website includes improving accessibility, usability, security, credibility and search engine visibility. It is therefore necessary to make the website more accessible, usable, credible, visible to search engines and boosting security.
10 Factors You should must consider for the success of your first ecommerce website
These are human elements and your primary focus. Your major priority should be on the users and anticipating their choices. It is important to note that no one can touch, feel or smell any product online. Therefore, user experience has to be top notch, the website has to be fast and easy to use. Do not take the visitor through many pages before they checkout, it may cause them not to come back. One way to keep customers interested is offering mouth watering discounts, free shipping and ensuring shopping and checkout process is simple. Always remember that you want the user to make a purchase and prefer your ecommerce site above others.
The user interface and general layout of the website is important if you want to keep customers interested. This is an area where established brands have an edge and you must work towards gaining users' trust and confidence. To accomplish the above, the website site design must include a recognizable logo, shopping deals, product options, product review, testimonials and call to action. In addition, the look and feel of the ecommerce website must be designed in such way that making a purchase is easy and simple.
The ecommerce website has to be optimized for mobile users. Most people nowadays surf the internet on their smartphones or tablets. This means there would be more mobile users visiting the ecommerce website on their mobile devices. Furthermore, since modern users generally prefer mcommerce apps to ecommerce websites, more efforts need to made to attract them to ecommerce websites. You can achieve it by making the website design responsive, this makes the webstore look great on mobile devices. Additionally, mobile optimized pages even get better search engine page ranks.
Social media is a powerful tool that can drive thousands of users to the website. Place share buttons on the website that allow users share the product they bought among their social circle. It can also be a means to get customer information and feedback. You can also know what the customers really want and know upcoming trends or products. Ensure you use various social media platforms, the more, the better.
It is almost impossible for an ecommerce website to display all its product on a single page. You can engage users by making branded and trusted products the first they see. Visitors should be able to check your products based on certain criteria such as pricing, brand name, and so on. The search engine has to be robust such that customers can easily find what they are looking. Users should be able to search for a product and buy it without being redirected through several other products.
The shopping cart you choose will directly impact user experience delivered by the ecommerce website. Several commercial shopping carts written in different programming languages are available. However, features to look out for when choosing a shopping cart would be one that would allow users to check their past and current purchases with ease. It must allow items to be removed or added easily. For the image of the icon, it is best to go with a simple basket design. Finally, the shopping cart icon must be clearly visible and accessible.
Every user has a payment system they like better. Some may prefer using their debit and credit card or online banking platform while others may be more comfortable with systems like paypal or digital wallets. With this in mind, you have to make certain that a visitor can use any payment system they desire. Additionally, ensure the online payment system is secure. You can achieve this by using a reliable payment gateway and latest encryption technology.
Visitors tend to be skeptical of new ecommerce sites. Thus, you have to look for ways to earn their trust and boost their confidence in your website. You have to make sure that your security features are top notch. A sure way to boost confidence in your webstore is to display accreditation certificates and trust marks of respected brands. These trust marks and accreditation certificate will boost users confidence and assure them that their personal data and financial transactions are safe.
Pre-sale and post-sale questions increase sales by a large margin. Users sometimes ask questions before or after making a purchase. Therefore, you must make provision for this. Most websites use online chat or a very visible phone number. It is better to make use of professionals who can clear all visitors' doubts and make them buy a product.
It is very necessary that the ecommerce website is optimized for search engines. Major search engines such Google and Bing can direct major traffic to your site. However, you must remember that search engines have certain conditions that must be met in order to rank high. You must ensure your loading speed is high, the site is mobile friendly amongst many factors. You can get good traffic from Search Engine Optimized sites without having to market through paid ads.
Great attention should be paid during the developmental phase of the ecommerce website. Focus should be on user interface, functionality, performance, usability, security and user experience. This would build traffic within a short period of time. Investing in analytical tools is also recommended, this would give information on user location, behavioural pattern and general preferences of customers. Above all, keeping the website updated with latest technologies, trends and encryption is paramount to the success of the ecommerce website.